I help teams use AI in the work they already do.
I'm Aziza Jaja, a marketing and ecommerce leader, AI practitioner and author of A.I.M. for Leverage. I teach simple, practical ways to save time, think more clearly and make room for the work that matters most.
- Nearly 20 yearsin ecommerce and marketing leadership
- Former Chief Digital OfficerL'Oréal
- AuthorA.I.M. for Leverage
- Certified AI Consultantplus strategy study at Harvard Business School
Where I'm coming from
“Saving time is one thing. Being intentional about how I spend it is another.”
I've spent most of my career inside growing brands, where there was always more to do than people to do it.
When I started using AI, I wasn't looking for magic. I was looking for room. Room to think, room to lead and room for life outside of work.
In my experience, most teams already have plenty of tools. What usually helps is a clear place to start, a few habits that stick and a simple way to tell if it's working. That's what I teach.
More about mePractical help for teams, leaders and events
Team AI training
Hands-on sessions for business teams that want to get more value out of AI in their day-to-day work. We start with the tasks your team already does, prioritizing the biggest bottlenecks.
For marketing, ecommerce and lean business teams
Select advisory
Focused conversations with leaders figuring out where AI fits in their marketing or ecommerce work, and where it doesn't yet.
For founders and marketing or ecommerce leaders
Speaking
Talks and conversations on practical AI, clear communication and building a career with more room in it.
For event organizers and company gatherings
A simple way to start: Assess, Integrate, Measure
A.I.M. is the framework I use with teams and in my book. Three steps, in order, so AI fits the way you already work.
Assess
Look at how work really gets done today. Find the tasks that take a lot of time but not much judgment.
Integrate
Bring AI into a few of those tasks, one at a time, so it fits how your team already works.
Measure
Check what changed: time, quality and how people feel. Keep what works and adjust the rest.
A.I.M. for Leverage
How Leaders Use AI to Grow Profitably Without the Chaos
A practical guide to using AI with intention, built around the A.I.M. framework. It's written for leaders and lean teams who want clarity before they add another tool.
Tools to help you start
AIM Journal for 2027
A calm, interactive journal to set your goals for the year ahead and keep them in view every day.
AIM Toolkit
Three simple tools to help you Assess, Integrate and Measure AI in your own work.
What I'm thinking about
AI for more capacity
Practical ways I use AI to make room for meaningful work and life.
Career and the next chapter
Navigating change and growth, and deciding what I want work and life to look like.
Unlearning corporate speak
Saying things clearly and finding a more human voice at work.
More room for life.
Whether you're planning a team training, looking for a speaker or just want to swap notes, I'd love to hear what you're working on.
Hi, I'm Aziza.
For most of my career, I've worked where marketing, ecommerce and technology meet. My favorite part has always been the same: taking a big idea and turning it into simple steps a team can actually use.
The path so far
I led digital strategy as Chief Digital Officer at L'Oréal, where our work earned the Group's top digital enablement award. Later, I led direct-to-consumer at Bulletproof.
Those roles taught me that a good strategy only matters if people can use it on a busy Tuesday. So I learned to keep things simple, focus on what moves the work forward and bring people along.
When AI arrived, I went all in. I earned my certification as an AI Consultant, built the A.I.M. framework and wrote A.I.M. for Leverage. I use AI every day in my own work, and I'm honest about what I'm still figuring out.
Why it matters to me
More room for life
For me, the point of saving time is what I get to do with it.
That means meaningful work, time with the people I love, rest, growth and new experiences. Health and balance matter a lot to me. Mindfulness, movement and good food keep me grounded, and they shape how I think about work too.
That's also why I write about more than AI. I share what I'm learning about careers, change and saying things in a more human way.
Experience and credentials
- Nearly 20 years in ecommerce and marketing leadership
- Former Chief Digital Officer, L'Oréal
- Former Head of Direct-to-Consumer, Bulletproof
- Strategy certification, Harvard Business School
- Certified AI Consultant (CPD)
- Author, A.I.M. for Leverage: How Leaders Use AI to Grow Profitably Without the Chaos
Ways to work together
I keep things simple. Each option starts with a conversation about what you're working on and what would actually help.
01
Team AI training
Who it's for
Marketing, ecommerce and business teams, especially lean ones, who want AI to help with real work.
What we could explore
- Where AI could give your team time back each week
- Turning one-off experiments into team habits
- Writing clear prompts for your own tasks
- Using AI while keeping your team's voice and judgment
Possible formats
A half-day workshop, a series of shorter sessions, or a kickoff with a follow-up check-in.
02
Select advisory
Who it's for
Founders and marketing or ecommerce leaders deciding where AI fits in their business.
What we could explore
- Where to start, and what to leave alone for now
- A simple way to measure what changes
- Bringing your team along through the change
03
Speaking
Who it's for
Event organizers, conferences, associations and company gatherings.
Possible topics
- Practical AI for lean teams, using A.I.M.
- You got time back. Now what?
- Unlearning corporate speak
Possible formats
Keynote, fireside chat or panel conversation.
Three easy steps
- Reach outTell me a little about your team or event.
- Have a short conversationWe talk through what you need and whether I'm the right fit.
- Get a clear planI share a simple proposal shaped around your team.
Notes on work, AI and the next chapter
This is where I share what I'm learning about using AI with intention, growing through change and saying things more clearly. New writing is on the way.
AI for more capacity
Practical ways I use AI to make more room for meaningful work and life.
- One task I stopped doing manually Coming soon
- You got time back. Now what? Coming soon
- How I use AI to plan my week Coming soon
Career and the next chapter
Navigating change and growth, and deciding what I want work and life to look like.
- What I want my next chapter to feel like Coming soon
- Growing without burning out Coming soon
- Starting fresh without starting from zero Coming soon
Unlearning corporate speak
Communicating clearly and finding a more human voice at work.
- Words I'm unlearning Coming soon
- How to write the way you talk Coming soon
“Let's circle back to align on deliverables.”
“Can we talk Thursday and agree on what's next?”
Tools to help you start
A few things I made to help you plan with intention and put AI to work in a simple, practical way.
Free journal
AIM Journal for 2027
A calm, interactive journal to set your goals for 2027 and keep them in view every day.
- Daily affirmations and journaling prompts
- A simple way to see what's done, what's next and what you've handed off
- Small wins that keep you coming back
- Free, and everything you write stays private on your device
Get the journal
Enter your name and email and I'll send it your way.
Toolkit
AIM Toolkit
Three simple tools to help you Assess, Integrate and Measure AI in your own work. It's a good next step if you've read A.I.M. for Leverage or want a simple place to begin.
- The AIM Decision Filter: answer five questions and know whether an AI tool is worth your time
- The AI Stack Audit: see what you're paying for and decide what to keep, try or cut
- The Digital Brain Starter Kit: set up a simple system so AI stops guessing and starts helping
Let's connect
Whether it's a team training, an advisory question or a speaking invitation, I'd love to hear what you're working on.